“Our goal is not just an environment of clean air and water and scenic beauty. The objective is an environment of decency, quality, and mutual respect for all other human beings and all other living creatures.”

- Gaylord Nelson

Stylish, sustainable, and all about that lifestyle-forward energy, 25hours Hotels’ playlist feels like golden hour on the move. Curated by one of Europe’s most design-forward, planet-and-people-loving hotel brands, it’s perfect for lazy train rides, road trip detours, or café mornings with a view. Save it for your next adventure, because good music = good travel vibes.

Share your go-to travel playlist or podcast with us. Whether it's road trip anthems or deep-dive travel stories, we want to hear and feature what fuels your adventures!

☕ Coffee as social glue: In the world’s top coffee-drinking capital, a new wave of cafés is serving up culture, connection, and a more conscious cup.

🦩 Jet lag in nature: Heathrow Airport is opening its hidden nature reserve this summer, birdwatching before boarding? We’re into it.

📍 Yes to bucket lists: Beaumont’s new bucket list challenge invites locals and travellers to explore the city with fresh eyes.

💼 For job seekers: TRAppe is hiring a fully remote Marketing Intern to join our crew.

Hakko House

📍Niigata, Japan
Website | Instagram | Google Maps

Set in the snowy landscapes of Niigata, 3 hours north of Tokyo, this fully private guesthouse is more than just a place to stay, it’s your gateway into Japan’s rich fermentation culture, experienced through the lens of place, memory, and taste.

Created by chef Sho Suzuki, the name says it all: “Hakko” (fermentation) isn’t just a food trend here, it’s a way of life. And “House” reflects what this place truly is: a warm, evolving space where food, people, and stories connect.

Sho reinterprets preserved foods and fermentation techniques passed down through generations, layering geogastronomy with the essence of Niigata’s snow-covered traditions. Think seasonal flavours, local ingredients, and a dining experience rooted in history yet entirely reimagined.

From the meticulously designed kitchen to the quiet, elegant rooms, Hakko House invites you to live like a local, not just to visit, but to feel this region from the inside out.

This is the kind of travel that lingers, on your palate, in your memory, and stays with you long after you leave.

In this week’s What’s Hot & What’s Not by real travellers like yourself, say Hi to Andrea, an impact marketer.

Andrea is Colombian, currently based in Indonesia, working in impact marketing to help sustainable and social impact companies build and solidify their brands, amplify their message, and reach the right audience so they can scale their mission further. Nature and adventure are her happy place!

🔥 What’s Hot

couchsurfing, getting lost without a concrete plan, conversations with locals (even if that means using a translator), exchanging smiles with strangers, visiting museums, history walking tours, picking up phrases in the local language, watching Geography Now (my favorite YouTube channel to learn about countries), attending local ceremonies (if invited and done respectfully), having your mind blown by perspectives and experiences you never imagined, and supporting local businesses.

❄️ What’s Not

instagram photo spots (they're okay to visit, but not without learning something about the place), being on your phone all the time, traveling just to check countries off a list, wild party tourism, and joining mass tours, not respecting nature (polluting the place, touching animals, not respecting local traditions)

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